How to Create your Ecommerce Store Social Shopping Ready?

Social shopping, this is one of the latest trends in this digitally driven society and has become the hanging out at the mall, of the past. However, it is no longer just the tweens and teens who are taking advantage of the social features that are available. There are customers of all ages that are embracing these new digital offerings, which are giving them more choices than ever before, as well as more opportunities to interact with the brands that they love and are loyal to through barcode scanners, QR contests and innovative outfit builder apps.

The term social shopping is a type of “catch-all” term that refers to anything from sharing an idea about an outfit on Pinterest, or tweeting a number of different coupon codes. With the use of m-commerce, or mobile commerce, steadily increasing, the need to connect with your shoppers through mediums other than web pages is higher than ever before. Taking advantage of the power of digital marketing is important for an eCommerce website owner when trying to get the right results from this venture.

So now the question is posed of how you take advantage of this continually growing trend?

Bridge the Gap

Several recent studies have shown that there are a large number of retail stores that are completely missing the opportunity when it comes to being able to connect with their online shoppers with their offline information. Most stores will display the hours and locations on their website, but completely ignore the need to provide information on their services and products via social media.


The Solution is to bridge the gap. You need to search for methods that will bring your online customers offline by developing a number of ways to merge your social media efforts with local promotions and online shopping. Some ideas to get started are highlighted here:

Email an exclusive coupon code that will provide a discount when it is used at the bricks and mortar location;
Leverage your mobile marketing efforts beside the in-store displays that you have to provide limited time discounts or notifications for a flash sale.

A general consensus among most shoppers is that receiving a personalized deal on the service or product that you offer is an excellent method to increase sales and enhance loyalty. However, these very same customers are somewhat reluctant to divulge their personal data. Studies have shown that up to 13 percent of consumers are willing to share their social media info, but up to 57 percent of customers are much more likely to make a purchase from a retailer that takes efforts to keep them updated with the latest sales and deals.

So what does this mean? A majority of consumers are also willing to provide their zip code or email address, which means that you have to make efforts to determine what your customers are willing to offer in terms of personal information and let them know what they will receive in exchange.

Some suggestions to help you achieve this include:

Use laymen’s terms instead of hard to understand legalese in the privacy policy to let customers know exactly how their information is going to be used;
All the frequency of communications to be altered by your customers.

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E-commerce firms in India Could reach $1.8 billion

Gross sales at domestic e-commerce companies in October could touch $1.5-1.8 billion, driven by a spurt in sales during the upcoming festive season, according to a report by RedSeer Consulting, a research and consulting firm.

The country’s largest e-commerce companies—Flipkart Ltd, Snapdeal (Jasper Infotech Pvt. Ltd) and Amazon Ltd (Amazon Seller Services Pvt. Ltd)—are gearing up for festive sales in October.

Flipkart and Snapdeal have announced the Big Billion Day and Unbox Diwali sales respectively from 2-6 October, while Amazon will host the Great Indian Festival from 1- 5 October.

Amazon India has the momentum and superior spending power going into the festival sales period during which e-commerce firms typically generate a majority of their annual sales as customers spend freely on a host of products.

Amazon overtook Flipkart on a standalone basis in terms of gross sales in the months of July and August, Mint reported on 12 September.

According to RedSeer, during the festive sales last year, daily gross sales at e-commerce companies increased four times to $144 million driven by a jump in average order value, from $33 on an usual business day to $48 during the festive season.

While last year’s blockbuster sales were driven by heavy discounts and aggressive advertising by the e-commerce companies, 2016 is expected to be a different scenario, after the Centre practically outlawed discounting by e-tailers in March.

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How to use social media to drive traffic for ecommerce website?

In these Online Business world,web traffic is very important to each and every online businesses. By getting traffic to our website we can convert visitors to an customers as well as. Here I have given tips about How to use social media to drive traffic for ecommerce website?

Off site Ideas to increase traffic for ecommerce with social media.

Choose Wisely

Select the social media channels where your audience likes to hang out most. Depending on your product or service and who is buying it, you will favor Pinterest over LinkedIn, twitter and snapchat for bite-size content, etc. Do your homework and start mapping out your posts (frequency, schedule, variety).

Post relevant content

Your goal is not to sell your brand. Your goal is to engage the users and trigger the need to buy. Gone are the days of believing what’s written on the box or what the sales rep says. People want to understand how your eCommerce site relates to their life or answers a need.

Generate shareable content

If you pay attention to what happens on social channels, you will notice how much people like to feel good, laugh and support a good cause. Posts that are funny, cute or emotional get a lot of attention and shares that increase visibility.

Optimize social content

Yes, you know a lot about SEO already. But do you use it to your advantage in its SMO form? Social Media Optimization is crucial to increase your visibility and widen your reach. Research keywords and use them wisely, include hashtags so your posts are in the right place and found by the right people.

Use high-quality visuals

This is particularly essential when you post pictures of your products. Blurry or oddly sized visuals will not drive traffic to your eCommerce. Each social media platform has its own set of requirements, so make sure you comply.

Make your social presence a dynamic one

Don’t just post and count the “likes”. Engage the audience, encourage your followers to comment, ask questions, share their experience. Start a conversation. This is a smart way to learn what your target’s expectations are directly from the source.

Start a social paid advertising campaign

Social paid advertising is a no-brainer. To drive traffic to your eCommerce, grab attention with Pay-Per-Click ads via “sponsored posts”, “suggested posts” and the likes. Yes, it means you have to pay when you would prefer organic traffic. But it allows you to precisely target personas based on interests and demographics, so your chances of conversion are higher due to qualified traffic.

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Latest Trends of Ecommerce in 2016

Ready to take on the world of e-commerce? If your answer is “not just yet”, here are some reasons why this year is the best time to pursue your online business dreams. 2016 is a great time to start working on the e-commerce dream you’ve had with the help of social media, different lending preferences, crowd funding, and the advancement of technology.

What Is E-Commerce?

E-commerce utilises an electronic network or the internet as a platform for buying and selling of goods and services. Usually, transactions under the e-commerce platform are B2B or business-to-business, B2C or business-to-consumer, C2C or consumer-to-consumer, and C2B or consumer-to-business. An e-commerce business usually makes use of various applications like email, online catalogues or shopping carts, social media, and the like.

Why Should You Start An E-Commerce Business?

Mobile and internet use have expanded globally making e-commerce advance radically over the years. With this fact comes the immense opportunity for storefronts to develop their significance and expand their market by finding their place online. The idea of starting an e-commerce business can cross any person’s mind considering the ease of access.

Here are the top five e-commerce innovative ideas and trend from this year from the top dogs to inspire you in jumpstarting your e-commerce business venture.

1. Web To Print Business

Web to Print or web2print SaaS (software as a service) is where people can take advantage of the internet to customise/improve their desired products before being finalised by the seller company to print the designs along with producing the products. Products can range from brochures, catalogues, business cards, postcards, flyers, and other branding propaganda and even those that involve wide-format printing like banners. A good web-to-print software is used to realise all this. Here, the software may enable the customer to customise the “look” of a certain product, submit it to company for finalisation, then more possible needed coordination before the products are produced, that are all done seamlessly using the software, such as those from (http://buzz.newsjs.com/news/what-web-to-print-can-do-for-printers-just-get-the-answer-here) where customers can connect with their different requirements that they might just need for their projects.

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Product pages optimization tips

Your product page is possible one of the most important aspects of your eCommerce shopping site. It is product page that will end up making your potential customer decide whether the product you are selling is a product that they find worth buying or not. Hence, it is imperative that you optimize your product page and ensure that it is the best that it can be. You can do so by following a few of the tips that have been mentioned below.

The first aspect that you need to pay close attention to is the image department. Your potential customers are obviously not going to want to buy something if they do not like the picture, as this photo is the only visual representation they have to base their purchase on.

There are sprinkling ways in which you can ensure that your images are useful. The first thing that you must make sure is that your images are of high quality, which means they need to be large files. More extensive data means clearer images. The result of this is that your potential customers will be able to see your product better and will thus be more likely to buy it.

Additionally, it is important that your clients be able to interact easily with your images. What this means is that your customers should be able to zoom into your image and, ideally, rotate it to be able to see your product from all sides. You should also include as many pictures of the product as possible and ensure that all of these images conform to the same standards of quality.

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Importance of cross border ecommerce

Cross border e-commerce which is also termed as International e-commerce enables the online shoppers to make purchases from e-commerce players/online sellers or e-commerce websites of other countries across the globe. It is growing at a fast pace with the increasing international shoppers. Understanding this many online retailers have expanded their business into new geographical areas by introducing various product ranges in the global market.

Online shoppers prefer to shop from other countries for getting products at lower prices/discounts and due to unavailability of their desired/specialty products in their country. With the growth in technology, shoppers are familiar about various country’s products, purchasing, shipping and taxation processes. Cross border e-commerce is complicated due to international payments, high shipping costs, long delivery times, language barriers and inferior products that does not match description but many online shoppers prefer to shop cross border.


According to the recent reports by AliResearch, cross border e-commerce contributes 25 percent of overall global e-commerce sales and it is expected to reach one billion by 2020. About 67% of global customers shop abroad. Canada, US, Australia, China, Singapore, Japan and India are prominent countries to carry out overseas shopping.


When businesses focus on cross border e-commerce they can avail various commercial opportunities. E-commerce firms has to come out of the border and expand internationally in order to attain the benefits out of it.

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Airtel cuts prepaid data tarriffs

India’s largest telecom operator Bharti Airtel on Sunday said that it would offer more 3G and 4G data to its existing packs, thus resulting into benefits on these packs increasing by up to 67 per cent. Airtel’s move comes only two days after the Aditya Birla group company Idea Cellular revised its internet tariffs, and is pegged to be the beginning of a tariff war ahead of Reliance Jio’s launch.

Traditionally, Indian telecom companies have maintained tariffs in line with their competitors to retain customers on their own networks. The latest tariff reduction exercises are seen as the companies preparing for the imminent rollout of Jio’s services.

Under the revised Airtel data benefits, the Rs 655 4G/3G monthly recharge pack will now offer 5 GB data, compared with 3 GB data it offered earlier. The Rs 455 4G/3G pack now offers 3 GB, instead of 2GB. Similarly,Rs 989 4G/3G pack will offer 10 GB data as opposed to 6.5 GB earlier.

Airtel has also revised rates for its Sachet Packs with Rs 25 2G pack now offering 145MB data, instead of 100 MB. Airtel Rs 145 4G/3G pack now offers 580MB, in place of 440 MB earlier. Also, the Rs 5 one day 2G data pack benefits have been increased to 30MB.

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Shopclues buys bengaluru based startup Momoe

Online marketplace ShopClues, the newest member of the billion-dollar valuation club, has acquired Bengaluru-based startup Momoe as it looks to build a payments business.

The deal will also help ShopClues establish an office in the startup capital and all five Momoe founders are expected to join its senior management team across functions like design, corporate development and technology. The deal size is pegged at $10-12 million, with consideration being paid in both cash and stock. ETfirst reported about the deal on March 14.

Investors in Momoe — which raised $1.2 million from India Quotient, IDG Ventures India and Jungle Ventures — will get both cash and stock in ShopClues as a part of the transaction.

We got five very senior people in the company as a part of this acquisition, which is the most exciting part," said Sanjay Sethi, CEO of ShopClues, while declining to comment on the deal size.

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Facebook hires Google's Fibre Co-founder

Social media giant Facebook has hired a co-founder of Google's Fibre high-speed Internet project to beef up its Internet connectivity team.

According to tech news site Re/Code, the social network has hired Kevin Lo as its Director of Infrastructure Connectivity and Investments to help lead Facebook's partnerships such as Terragraph - a project to bring Wi-Fi to dense urban areas and Facebook's partnership with Microsoft to build a fibre optic cable.

Lo later confirmed his appointment on his Facebook Page, saying that he wants to bring onboard over four billion people who lag behind in terms of using high-speed Internet services.

so I'm excited to let you know I'm joining Facebook this month as Director of Infrastructure Connectivity and Investments.

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Fareye funds $3.5 Million for ecommerce logistics

FarEye, an India-based startup that helps e-commerce companies run their logistics more efficiently, had landed $3.5 million in funding from SAIF Partners.

The New Delhi company operates a software platform that essentially sits between e-commerce firms and their logistics and fulfillment partners. That’s the high-level premise, but FarEye does a lot more than that, so co-founder and CEO Kushal Nahata told in an interview.


Global logistics is changing now, e-commerce has disrupted the industry and changed things [while] mobile penetration increasing means expectations of consumers have shifted,” Nahata, who started FarEye with Gautam Kumar (COO) and Gaurav Srivastava (CTO) in January 2013, said.

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SAP Start up Studio Launched in India

Enterprise application software behemoth SAP Labs India on Thursday launched accelerator program SAP Start-up Studio, aimed at providing mentoring, infrastructure and technology support to early-stage startups. 

India is home to the fastest growing ecosystem of start-ups and one of the most fertile grounds for new businesses. The aim of SAP Start-up Studio is to support Indian start-ups with a complete ecosystem,” said SAP Labs India Managing Director Dilip Khandelwal in a statement.

Marking the German global Enterprise Resource Planning (ERP) giant’s establishment of a dedicated program to driver entrepreneurship in India, the SAP Start-up Studio has selected its first set of seven early-stage start-ups. 

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Passengers will get only confirmed tickets : Indian Railways

Effective July 1, the Indian Railways will have many changes in its existing rules and regulations that will benefit millions of passengers.

The main highlight of these changes are refund on Tatkal ticket, confirmed ticket facility for train passengers among others.

Beginning July 1, passengers will get refund amount of 50 percent on cancellation of tatkal tickets.

Timing for booking tatkal will also be changed. From July 1, tatkal window for AC coach will be open between 10 am and 11 am while for sleeper coach it will be open from 11 am to 12 pm.

Waiting list will come to an end from July 1 for Suvidha trains. Tickets shall be issued only for confirmed and RAC passengers accommodation. There shall be no provision for waiting list in the train.

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Walmart selling its china ecommerce website to JD.com

Wal-Mart Stores Inc. is switching strategies in China, striking a deal to forge a partnership with one of the country’s largest e-commerce players rather than continue trying to crack the fast-growing but competitive market on its own.


Wal-Mart on Monday said it will sell its Yihaodian website to JD.com Inc.—the second-largest online retailer in China Wal-Mart will receive a 5% stake in JD.com, valued at roughly $1.5 billion at recent prices, and access to JD.com’s delivery network and shoppers.

JD.com American depositary shares rose 4.6% to $21.06 on the Nasdaq Stock Market amid the news, which was reported earlier by The Wall Street Journal. Wal-Mart shares rose slightly to $71.10 on the New York Stock Exchange.

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Facebook Enables SMS Text Messaging Option on Messenger

Social media giant Facebook has enabled SMS in Messenger for Android which means that users will now have the choice to be able to send/receive SMSes in Messenger itself.


The feature is only available on Android. However, when you send an SMS message, the recipient can be on any platform.

We hope that this new choice will bring the convenience of being able to access all your messages in one place, making your messaging a lot simpler and helping you stay on top of your conversations," Facebook said in a post.


Here's how it works.

Open Messenger and tap on Settings (the person icon), then select "SMS" from the list and turn on "Default SMS app."

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online sellers will reach 10 million by 2020

Over 10 million sellers are expected to be online to cater to the huge growth in the customer base on such platform in the next four years, a top e-commerce industry executive said on Wednesday.

India's internet users are soaring, and over 10 million sellers are expected to be online by 2020 to cater to the huge consumer base, be it through marketplaces or on their own," Nitin Bawankule, Industry director at Google India said here today. 

Beauty and personal care, lifestyle including home and furnishings, and fast moving consumer goods are the three categories that must focus on integrating their online and offline distribution to ensure seamless customer service," he added, while addressing the retail industry at a conference.

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Ecommerce B2C Model

What is Ecommerce?
Ecommerce in general refers to the transaction of business products and services via electronic system on the internet i.e) E-Commerce. 

What is B2C?

B2C is the type of a commerce transaction which refers to the direct transfer of business products and services to the consumers i.e) B2C

What is Ecommerce B2C model?

The Ecommerce B2C model is a combination of Ecommerce and B2C Business model which involves a direct business transaction of products and services to the consumers via internet. An Ecommerce B2C model involves a process of shifting of business layers responsible for intermediary functions which is called as Reintermediation.

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Free Higher Education for Lagging students in Assam

Assam government on Saturday announced free education for students with family income less than Rs one lakh per annum who are taking admissions in higher secondary, three-year degree and polytechnic diploma courses from this year.

As far as my knowledge goes, Assam is the first state in India to make higher education free for poor students. There will be absolutely no fee for those students whose parents' income is less than Rs 1 lakh a year," Assam Education Minister Himanta Biswa Sarma said in a press conference here. He said this will cover 310 government and provincialised colleges across the state benefiting 50,000-60,000 students.

Private institutions are outside the purview of this decision. The state government will incur an additional expenditure of Rs 70 crore for this in the first year, which will increase in the subsequent years.

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How to build a successful ecommerce brand?

With the growth of ecommerce, there is a heavy competition among the ecommerce players to reach their brand to the audience. Do you know what does brand elements mean? Some have a perception that company name, logo, design, tag-line only defines a brand but it is not so even if they are the key elements of branding. 

It is beyond that as it also includes perception of customers regarding business reputation, customer service & engagement, product offerings and advertising strategies.

Mainly in ecommerce business, branding plays a vital role in creating an impact in the minds and hearts of the customers that lasts for a long time. The brand you create have to be memorable, authentic and effective.

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India and US to work togther for Indian nuclear project

U.S. President Barack Obama and Indian Prime Minister Narendra Modi on Tuesday welcomed the start of preparatory work on six nuclear reactors in India, a key step in closing the first deal stemming from a U.S.-India civil nuclear accord struck over a decade ago.

The two leaders said in a joint statement that India and the U.S. Export-Import Bank intend to work together toward a competitive financing package for the project and will work to finalize contractual agreements by June 2017.

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Tips to Boost your ecommerce with Email Marketing

Email Marketing is one of the best Marketing campaigns as in the case of digital marketing. It is a great tool for building a good relationship with your target audience and convert them in to customers.

The main thing here is that you should get good business leads and this can be done only with the excellent content delivery and good quality products and services. A report says there is an average ROI of $38 for every $1. 

How to prepare a effective Email campaign?

The major things we have to concentrate while preparing for a Email campaign is to concentrate more on the subject of the E-mail. The subject should be catchy and meaningful. Make a good graphical image with HD quality to get attention from the users.

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LG Electronics Hires Snapdeal's Business Head

LG Electronics India has hired Saif Iqbal , Snapdeal's business head for electronics, to shape its ecommerce strategy by December, people aware of the development said. 

India's largest white goods maker plans to launch televisions, white goods and smartphones exclusively for online sales so as to minimize conflict with brick-and-mortar retailing, they said. Till the time this article was published, LG Electronics India had not responded to ET's email query in this regard sent on Friday. 

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Bax-shop becomes Bax Music

Bax-shop, an online music store from the Netherlands, has expanded its presence in Europe. The retailer, which will change its name to Bax Music, has opened an online store in Italy, so consumers there can order articles for sound, stage and studio online. The Italian ecommerce website is the seventh online music store from Bax-shop in Europe.

Bax-shop.it is live since yesterday and offers customers in Italy thousands of instruments, DJ gear, lighting, music accessories and more. Bax-shop opened its online store in Spain just three weeks ago and now the Dutch company has seven online stores throughout Europe. Bax-shop is active in the Netherlands, Belgium, France, Germany, the United Kingdom, Spain and Italy and according to the company Sweden will follow soon.

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India's First News Bot

Started by IIT, IIM and Ivy League alumni; Gurgaon-based news technology start-up NewsBytes launched its automated bot on Facebook Messenger. The beta version of their cross-platform bot is a part of Facebook's Messenger program revealed at F8 conference. It is known to be India's first news bot.

In its one year of existence, NewsBytes, by Elysium Labs Private Limited, with around 40k downloads on Play Store, has seen a spectacular growth so far. It is one of the highest-rated news apps in India. Its primary focus is to reduce information overload in your everyday news consumption

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Why ecommerce websites need a blog?

Blogs has a unique place in every business to generate traffic, increase sales conversion and to make your business familiar to audience. In ecommerce, blog plays a vital role as it is essential to make the online shoppers get a clear perspective about the business and the product that they are looking for. 

Only when you have visitors, you can convert them into your customers. So the first thing you have to do is to make the customers discover your business.


If you write a blog containing the interesting and trending information that people like to know about then you can easily drive them to your business. In SEO point of you, it helps to generate internal and external links via different means.

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Best Webshop in Spain : Promofarma

Promofarma has won the award for Best Webshop in Spain. The online marketplace that’s filled with products from local pharmacies won the most important prize during the Ecommerce Awards, an event hosted by Club Ecommerce last week.

For the seventh consecutive year, Club Ecommerce handed out the Ecommerce Awards. Last Thursday, over 200 attendees of the Museum of Lázaro Galdiano in Madrid saw how Promofarma went home with an award for Best Webshop. In total, there were eight different awards companies could win.

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Ola Launches Luxury Car service in Mumbai

Taxi app Ola has introduced its newest service category, ‘Ola Lux’ in Mumbai offering luxury cars and Sports Utility Vehicles (SUVs) on demand to customers. 

The cars one can hire under this service include Jaguar, Mercedes, Audi, BMW, Toyota Fortuner and Honda Accord, Ola said. 

Ola Lux is available for booking at a minimum fare of Rs. 200 and Rs. 19 per/km. A ride time charge of Rs. 2 per minute is also applicable. 

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Snapdeal's CPO Anand Chandrasekaran quits

The chief product officer of e-commerce marketplace Snapdeal, Anand Chandrasekaran, has quit the company to start his own entrepreneurial venture.

Chandrasekaran was brought on board in June last year to revamp the company's platform, especially mobile.

Anand has done some stellar work on the product side at Snapdeal. 

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Twitter drops media attachments from 140 character limit

Twitter Inc said on Tuesday that user names and media attachments such as photos and videos will no longer count toward the length of a tweet but the 140-character limit will remain.

Twitter said the change, part of its efforts to simplify its micro blogging service, will happen in the next few months.

A few simple changes to make conversations on Twitter easier! And no more removing characters for images or videos!" Chief Executive Jack Dorsey said in a 115-character tweet.

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Italy ecommerce to reach €19.3 billion in 2016

Ecommerce in Italy is expected to generate 19.3 billion euros in 2016, which would mean the online retail industry of the Southern European country will increase by 17 percent, compared to last year. Much growth is expected from tourism, IT & electronics and clothing.

The prediction was done by the Italian ecommerce association Netcomm during the eleventh edition of the Netcomm Ecommerce Forum. As said, if the predictions come true, ecommerce in Italy will have been increasing by 17 percent compared to the situation in 2015. Even more impressive is the growth of the Italian online retail industry if you look back at the last couple of years. In 2010, the industry was worth just 8 billion euros, which means it has grown by 140 percent during the last six years.

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Apple, Bharti Airtel to enhance their partnership

Apple and Bharti Airtel on Friday decided to explore ways to work even more closely, with Apple CEO Tim Cook and Bharti Group chairman Sunil Mittal meeting for more than an hour at the latter’s corporate headquarters in Vasant Kunj. Discussions related to tapping synergies between the two at a time when 4G services are being rolled out in the country.

It was a great meeting. Apple and Airtel go a long way back since Apple was introduced to India through Airtel and continues to be a preferred partner. Given Airtel’s lead in the 4G space, the relationship will become stronger,” a source aware of the talks between the two said.

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How to reduce page load time for your ecommerce site?

Are you running an ecommerce business?

Have you faced consequences due to the delayed loading time of your ecommerce website?

Did you get negative feedback from your customers regarding the website loading time?

Don't worry there are simple ways to reduce it.

Larger page size and oversized images are the main factors that affect the speed of the site.

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Tata Group to Launch online marketplace : CLiQ

The Tata Group is set to board the ecommerce bus with the launch of its online marketplace by the end of this month. Called 'Tata CLiQ', the marketplace will integrate the online experience with omnichannel support at brick-and-mortar stores. 

The business to be launched by new arm Tata Unistore, will initially focus on apparel, electronics and footwear. 

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