Social shopping, this is one of the latest trends in this digitally driven society and has become the hanging out at the mall, of the past. However, it is no longer just the tweens and teens who are taking advantage of the social features that are available. There are customers of all ages that are embracing these new digital offerings, which are giving them more choices than ever before, as well as more opportunities to interact with the brands that they love and are loyal to through barcode scanners, QR contests and innovative outfit builder apps.
The term social shopping is a type of “catch-all” term that refers to anything from sharing an idea about an outfit on Pinterest, or tweeting a number of different coupon codes. With the use of m-commerce, or mobile commerce, steadily increasing, the need to connect with your shoppers through mediums other than web pages is higher than ever before. Taking advantage of the power of digital marketing is important for an eCommerce website owner when trying to get the right results from this venture.
So now the question is posed of how you take advantage of this continually growing trend?
Bridge the Gap
Several recent studies have shown that there are a large number of retail stores that are completely missing the opportunity when it comes to being able to connect with their online shoppers with their offline information. Most stores will display the hours and locations on their website, but completely ignore the need to provide information on their services and products via social media.
The Solution is to bridge the gap. You need to search for methods that will bring your online customers offline by developing a number of ways to merge your social media efforts with local promotions and online shopping. Some ideas to get started are highlighted here:
Email an exclusive coupon code that will provide a discount when it is used at the bricks and mortar location;
Leverage your mobile marketing efforts beside the in-store displays that you have to provide limited time discounts or notifications for a flash sale.
A general consensus among most shoppers is that receiving a personalized deal on the service or product that you offer is an excellent method to increase sales and enhance loyalty. However, these very same customers are somewhat reluctant to divulge their personal data. Studies have shown that up to 13 percent of consumers are willing to share their social media info, but up to 57 percent of customers are much more likely to make a purchase from a retailer that takes efforts to keep them updated with the latest sales and deals.
So what does this mean? A majority of consumers are also willing to provide their zip code or email address, which means that you have to make efforts to determine what your customers are willing to offer in terms of personal information and let them know what they will receive in exchange.
Some suggestions to help you achieve this include:
Use laymen’s terms instead of hard to understand legalese in the privacy policy to let customers know exactly how their information is going to be used;
All the frequency of communications to be altered by your customers.
Read the Full articles<>http://www.ecbilla.com/ecommerce-articles/e-commerce-trends/how-to-make-your-ecommerce-store-social-ready.html
View more articles here
The term social shopping is a type of “catch-all” term that refers to anything from sharing an idea about an outfit on Pinterest, or tweeting a number of different coupon codes. With the use of m-commerce, or mobile commerce, steadily increasing, the need to connect with your shoppers through mediums other than web pages is higher than ever before. Taking advantage of the power of digital marketing is important for an eCommerce website owner when trying to get the right results from this venture.
So now the question is posed of how you take advantage of this continually growing trend?
Bridge the Gap
Several recent studies have shown that there are a large number of retail stores that are completely missing the opportunity when it comes to being able to connect with their online shoppers with their offline information. Most stores will display the hours and locations on their website, but completely ignore the need to provide information on their services and products via social media.
The Solution is to bridge the gap. You need to search for methods that will bring your online customers offline by developing a number of ways to merge your social media efforts with local promotions and online shopping. Some ideas to get started are highlighted here:
Email an exclusive coupon code that will provide a discount when it is used at the bricks and mortar location;
Leverage your mobile marketing efforts beside the in-store displays that you have to provide limited time discounts or notifications for a flash sale.
A general consensus among most shoppers is that receiving a personalized deal on the service or product that you offer is an excellent method to increase sales and enhance loyalty. However, these very same customers are somewhat reluctant to divulge their personal data. Studies have shown that up to 13 percent of consumers are willing to share their social media info, but up to 57 percent of customers are much more likely to make a purchase from a retailer that takes efforts to keep them updated with the latest sales and deals.
So what does this mean? A majority of consumers are also willing to provide their zip code or email address, which means that you have to make efforts to determine what your customers are willing to offer in terms of personal information and let them know what they will receive in exchange.
Some suggestions to help you achieve this include:
Use laymen’s terms instead of hard to understand legalese in the privacy policy to let customers know exactly how their information is going to be used;
All the frequency of communications to be altered by your customers.
Read the Full articles<>http://www.ecbilla.com/ecommerce-articles/e-commerce-trends/how-to-make-your-ecommerce-store-social-ready.html
View more articles here
