How to use social media to drive traffic for ecommerce website?

In these Online Business world,web traffic is very important to each and every online businesses. By getting traffic to our website we can convert visitors to an customers as well as. Here I have given tips about How to use social media to drive traffic for ecommerce website?

Off site Ideas to increase traffic for ecommerce with social media.

Choose Wisely

Select the social media channels where your audience likes to hang out most. Depending on your product or service and who is buying it, you will favor Pinterest over LinkedIn, twitter and snapchat for bite-size content, etc. Do your homework and start mapping out your posts (frequency, schedule, variety).

Post relevant content

Your goal is not to sell your brand. Your goal is to engage the users and trigger the need to buy. Gone are the days of believing what’s written on the box or what the sales rep says. People want to understand how your eCommerce site relates to their life or answers a need.

Generate shareable content

If you pay attention to what happens on social channels, you will notice how much people like to feel good, laugh and support a good cause. Posts that are funny, cute or emotional get a lot of attention and shares that increase visibility.

Optimize social content

Yes, you know a lot about SEO already. But do you use it to your advantage in its SMO form? Social Media Optimization is crucial to increase your visibility and widen your reach. Research keywords and use them wisely, include hashtags so your posts are in the right place and found by the right people.

Use high-quality visuals

This is particularly essential when you post pictures of your products. Blurry or oddly sized visuals will not drive traffic to your eCommerce. Each social media platform has its own set of requirements, so make sure you comply.

Make your social presence a dynamic one

Don’t just post and count the “likes”. Engage the audience, encourage your followers to comment, ask questions, share their experience. Start a conversation. This is a smart way to learn what your target’s expectations are directly from the source.

Start a social paid advertising campaign

Social paid advertising is a no-brainer. To drive traffic to your eCommerce, grab attention with Pay-Per-Click ads via “sponsored posts”, “suggested posts” and the likes. Yes, it means you have to pay when you would prefer organic traffic. But it allows you to precisely target personas based on interests and demographics, so your chances of conversion are higher due to qualified traffic.

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