How to use social media to drive traffic for ecommerce website?

In these Online Business world,web traffic is very important to each and every online businesses. By getting traffic to our website we can convert visitors to an customers as well as. Here I have given tips about How to use social media to drive traffic for ecommerce website?

Off site Ideas to increase traffic for ecommerce with social media.

Choose Wisely

Select the social media channels where your audience likes to hang out most. Depending on your product or service and who is buying it, you will favor Pinterest over LinkedIn, twitter and snapchat for bite-size content, etc. Do your homework and start mapping out your posts (frequency, schedule, variety).

Post relevant content

Your goal is not to sell your brand. Your goal is to engage the users and trigger the need to buy. Gone are the days of believing what’s written on the box or what the sales rep says. People want to understand how your eCommerce site relates to their life or answers a need.

Generate shareable content

If you pay attention to what happens on social channels, you will notice how much people like to feel good, laugh and support a good cause. Posts that are funny, cute or emotional get a lot of attention and shares that increase visibility.

Optimize social content

Yes, you know a lot about SEO already. But do you use it to your advantage in its SMO form? Social Media Optimization is crucial to increase your visibility and widen your reach. Research keywords and use them wisely, include hashtags so your posts are in the right place and found by the right people.

Use high-quality visuals

This is particularly essential when you post pictures of your products. Blurry or oddly sized visuals will not drive traffic to your eCommerce. Each social media platform has its own set of requirements, so make sure you comply.

Make your social presence a dynamic one

Don’t just post and count the “likes”. Engage the audience, encourage your followers to comment, ask questions, share their experience. Start a conversation. This is a smart way to learn what your target’s expectations are directly from the source.

Start a social paid advertising campaign

Social paid advertising is a no-brainer. To drive traffic to your eCommerce, grab attention with Pay-Per-Click ads via “sponsored posts”, “suggested posts” and the likes. Yes, it means you have to pay when you would prefer organic traffic. But it allows you to precisely target personas based on interests and demographics, so your chances of conversion are higher due to qualified traffic.

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Ecbilla - A New Ecommerce Venture

Latest Trends of Ecommerce in 2016

Ready to take on the world of e-commerce? If your answer is “not just yet”, here are some reasons why this year is the best time to pursue your online business dreams. 2016 is a great time to start working on the e-commerce dream you’ve had with the help of social media, different lending preferences, crowd funding, and the advancement of technology.

What Is E-Commerce?

E-commerce utilises an electronic network or the internet as a platform for buying and selling of goods and services. Usually, transactions under the e-commerce platform are B2B or business-to-business, B2C or business-to-consumer, C2C or consumer-to-consumer, and C2B or consumer-to-business. An e-commerce business usually makes use of various applications like email, online catalogues or shopping carts, social media, and the like.

Why Should You Start An E-Commerce Business?

Mobile and internet use have expanded globally making e-commerce advance radically over the years. With this fact comes the immense opportunity for storefronts to develop their significance and expand their market by finding their place online. The idea of starting an e-commerce business can cross any person’s mind considering the ease of access.

Here are the top five e-commerce innovative ideas and trend from this year from the top dogs to inspire you in jumpstarting your e-commerce business venture.

1. Web To Print Business

Web to Print or web2print SaaS (software as a service) is where people can take advantage of the internet to customise/improve their desired products before being finalised by the seller company to print the designs along with producing the products. Products can range from brochures, catalogues, business cards, postcards, flyers, and other branding propaganda and even those that involve wide-format printing like banners. A good web-to-print software is used to realise all this. Here, the software may enable the customer to customise the “look” of a certain product, submit it to company for finalisation, then more possible needed coordination before the products are produced, that are all done seamlessly using the software, such as those from (http://buzz.newsjs.com/news/what-web-to-print-can-do-for-printers-just-get-the-answer-here) where customers can connect with their different requirements that they might just need for their projects.

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Product pages optimization tips

Your product page is possible one of the most important aspects of your eCommerce shopping site. It is product page that will end up making your potential customer decide whether the product you are selling is a product that they find worth buying or not. Hence, it is imperative that you optimize your product page and ensure that it is the best that it can be. You can do so by following a few of the tips that have been mentioned below.

The first aspect that you need to pay close attention to is the image department. Your potential customers are obviously not going to want to buy something if they do not like the picture, as this photo is the only visual representation they have to base their purchase on.

There are sprinkling ways in which you can ensure that your images are useful. The first thing that you must make sure is that your images are of high quality, which means they need to be large files. More extensive data means clearer images. The result of this is that your potential customers will be able to see your product better and will thus be more likely to buy it.

Additionally, it is important that your clients be able to interact easily with your images. What this means is that your customers should be able to zoom into your image and, ideally, rotate it to be able to see your product from all sides. You should also include as many pictures of the product as possible and ensure that all of these images conform to the same standards of quality.

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Importance of cross border ecommerce

Cross border e-commerce which is also termed as International e-commerce enables the online shoppers to make purchases from e-commerce players/online sellers or e-commerce websites of other countries across the globe. It is growing at a fast pace with the increasing international shoppers. Understanding this many online retailers have expanded their business into new geographical areas by introducing various product ranges in the global market.

Online shoppers prefer to shop from other countries for getting products at lower prices/discounts and due to unavailability of their desired/specialty products in their country. With the growth in technology, shoppers are familiar about various country’s products, purchasing, shipping and taxation processes. Cross border e-commerce is complicated due to international payments, high shipping costs, long delivery times, language barriers and inferior products that does not match description but many online shoppers prefer to shop cross border.


According to the recent reports by AliResearch, cross border e-commerce contributes 25 percent of overall global e-commerce sales and it is expected to reach one billion by 2020. About 67% of global customers shop abroad. Canada, US, Australia, China, Singapore, Japan and India are prominent countries to carry out overseas shopping.


When businesses focus on cross border e-commerce they can avail various commercial opportunities. E-commerce firms has to come out of the border and expand internationally in order to attain the benefits out of it.

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Airtel cuts prepaid data tarriffs

India’s largest telecom operator Bharti Airtel on Sunday said that it would offer more 3G and 4G data to its existing packs, thus resulting into benefits on these packs increasing by up to 67 per cent. Airtel’s move comes only two days after the Aditya Birla group company Idea Cellular revised its internet tariffs, and is pegged to be the beginning of a tariff war ahead of Reliance Jio’s launch.

Traditionally, Indian telecom companies have maintained tariffs in line with their competitors to retain customers on their own networks. The latest tariff reduction exercises are seen as the companies preparing for the imminent rollout of Jio’s services.

Under the revised Airtel data benefits, the Rs 655 4G/3G monthly recharge pack will now offer 5 GB data, compared with 3 GB data it offered earlier. The Rs 455 4G/3G pack now offers 3 GB, instead of 2GB. Similarly,Rs 989 4G/3G pack will offer 10 GB data as opposed to 6.5 GB earlier.

Airtel has also revised rates for its Sachet Packs with Rs 25 2G pack now offering 145MB data, instead of 100 MB. Airtel Rs 145 4G/3G pack now offers 580MB, in place of 440 MB earlier. Also, the Rs 5 one day 2G data pack benefits have been increased to 30MB.

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Shopclues buys bengaluru based startup Momoe

Online marketplace ShopClues, the newest member of the billion-dollar valuation club, has acquired Bengaluru-based startup Momoe as it looks to build a payments business.

The deal will also help ShopClues establish an office in the startup capital and all five Momoe founders are expected to join its senior management team across functions like design, corporate development and technology. The deal size is pegged at $10-12 million, with consideration being paid in both cash and stock. ETfirst reported about the deal on March 14.

Investors in Momoe — which raised $1.2 million from India Quotient, IDG Ventures India and Jungle Ventures — will get both cash and stock in ShopClues as a part of the transaction.

We got five very senior people in the company as a part of this acquisition, which is the most exciting part," said Sanjay Sethi, CEO of ShopClues, while declining to comment on the deal size.

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