Ecommerce B2C Model

What is Ecommerce?
Ecommerce in general refers to the transaction of business products and services via electronic system on the internet i.e) E-Commerce. 

What is B2C?

B2C is the type of a commerce transaction which refers to the direct transfer of business products and services to the consumers i.e) B2C

What is Ecommerce B2C model?

The Ecommerce B2C model is a combination of Ecommerce and B2C Business model which involves a direct business transaction of products and services to the consumers via internet. An Ecommerce B2C model involves a process of shifting of business layers responsible for intermediary functions which is called as Reintermediation.

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Free Higher Education for Lagging students in Assam

Assam government on Saturday announced free education for students with family income less than Rs one lakh per annum who are taking admissions in higher secondary, three-year degree and polytechnic diploma courses from this year.

As far as my knowledge goes, Assam is the first state in India to make higher education free for poor students. There will be absolutely no fee for those students whose parents' income is less than Rs 1 lakh a year," Assam Education Minister Himanta Biswa Sarma said in a press conference here. He said this will cover 310 government and provincialised colleges across the state benefiting 50,000-60,000 students.

Private institutions are outside the purview of this decision. The state government will incur an additional expenditure of Rs 70 crore for this in the first year, which will increase in the subsequent years.

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How to build a successful ecommerce brand?

With the growth of ecommerce, there is a heavy competition among the ecommerce players to reach their brand to the audience. Do you know what does brand elements mean? Some have a perception that company name, logo, design, tag-line only defines a brand but it is not so even if they are the key elements of branding. 

It is beyond that as it also includes perception of customers regarding business reputation, customer service & engagement, product offerings and advertising strategies.

Mainly in ecommerce business, branding plays a vital role in creating an impact in the minds and hearts of the customers that lasts for a long time. The brand you create have to be memorable, authentic and effective.

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India and US to work togther for Indian nuclear project

U.S. President Barack Obama and Indian Prime Minister Narendra Modi on Tuesday welcomed the start of preparatory work on six nuclear reactors in India, a key step in closing the first deal stemming from a U.S.-India civil nuclear accord struck over a decade ago.

The two leaders said in a joint statement that India and the U.S. Export-Import Bank intend to work together toward a competitive financing package for the project and will work to finalize contractual agreements by June 2017.

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Tips to Boost your ecommerce with Email Marketing

Email Marketing is one of the best Marketing campaigns as in the case of digital marketing. It is a great tool for building a good relationship with your target audience and convert them in to customers.

The main thing here is that you should get good business leads and this can be done only with the excellent content delivery and good quality products and services. A report says there is an average ROI of $38 for every $1. 

How to prepare a effective Email campaign?

The major things we have to concentrate while preparing for a Email campaign is to concentrate more on the subject of the E-mail. The subject should be catchy and meaningful. Make a good graphical image with HD quality to get attention from the users.

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LG Electronics Hires Snapdeal's Business Head

LG Electronics India has hired Saif Iqbal , Snapdeal's business head for electronics, to shape its ecommerce strategy by December, people aware of the development said. 

India's largest white goods maker plans to launch televisions, white goods and smartphones exclusively for online sales so as to minimize conflict with brick-and-mortar retailing, they said. Till the time this article was published, LG Electronics India had not responded to ET's email query in this regard sent on Friday. 

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Bax-shop becomes Bax Music

Bax-shop, an online music store from the Netherlands, has expanded its presence in Europe. The retailer, which will change its name to Bax Music, has opened an online store in Italy, so consumers there can order articles for sound, stage and studio online. The Italian ecommerce website is the seventh online music store from Bax-shop in Europe.

Bax-shop.it is live since yesterday and offers customers in Italy thousands of instruments, DJ gear, lighting, music accessories and more. Bax-shop opened its online store in Spain just three weeks ago and now the Dutch company has seven online stores throughout Europe. Bax-shop is active in the Netherlands, Belgium, France, Germany, the United Kingdom, Spain and Italy and according to the company Sweden will follow soon.

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